Courtesy Smith Entertainment Group
Smith Entertainment Group Opens Second Phase of Utah’s NHL Team Naming Survey
Fans invited to vote between the six fan favorites from round one today through June 20
SALT LAKE CITY (June 6, 2024) – Today, Smith Entertainment Group (SEG) launched the second round of its multi-phase survey process that invites fans to help pick the name of Utah’s NHL franchise. The 520,000 fans who voted in round one made it clear which six names are their resounding favorites (accounting for 60% of total votes), and SEG decided to include all six of those potential options in round two to see which emerge on top as fans continue narrowing it down.
Fans can cast their vote now through June 20 at 11:59 P.M. MT. The names fans can vote on in round two are (listed in alphabetical order):
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Utah Blizzard
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Utah Hockey Club (Utah HC)
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Utah Mammoth
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Utah Outlaws
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Utah Venom
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Utah Yeti
In their inaugural season (2024-25), Utah’s NHL franchise will don jerseys that display UTAH across the front as a reflection of the team’s new roots in the state and dedication to its fanbase. Once the team name has been selected, SEG and Doubleday & Cartwright will craft the team identity inclusive of the logo, mascot, and other branding elements, which will debut prior to the 2025-26 NHL season.
SEG has partnered with Qualtrics – the leading feedback and experience management provider – to conduct the NHL franchise naming survey. The study will employ best practice survey research methodology to ensure fairness, accuracy, and unbiased results including randomization, geo-location identification, progressive discrete choice analysis, the prevention of ballot box stuffing, encrypted data collection and storage. Backend analysis will also include deduplication and best practice statistical methods to ensure data integrity.
Details about the next step in the naming process will be announced in the coming months.
To stay updated on developments with Utah’s NHL team, visit www.NHLinUtah.com.
