Cougar Sports With Ben Criddle

The Importance of College Athletes Growing Their Personal Brands

Brand Expert Jeremy Darlow joined Cougar Sports with Ben Criddle on ESPN 960.

Jeremy Darlow is a brand consultant and an author of two books. Darlow recently launched a consultancy agency to assist NCAA athletes. Darlow explained the importance of brands in college sports and also discussed BYU’s brand and BYU Basketball star Elijah Bryant’s personal brand.

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